Media and Entertainment

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Summary

It’s not a new thing to reveal that Indonesians are avid users of the internet in order to consume content in news or entertainment. Indonesia’s 150 million internet users, who spend an average of 8 hours and 36 minutes online every day — connecting, discovering, shopping and ride-sharing. Indonesia emerged as the global leader of online shopping with over 86 percent and 76% of internet users in Indonesia have made purchases on eCommerce and mCommerce platforms respectively. This is despite the relatively low penetration rate of 56 percent of the population using the internet, highlighting a massive potential for growth in the sector. Image : IDN Media